Hi P,

You may want to try a video (brief) on the landing page that automatically send viewers to the opt-in page for the report immediately afterwards.

I have gotten good opt-in results by offering a full combination...

PDF
Video
MP3
I-pod video

Here's a twist. Let people choose. That way they make an interactive decision.

You would need 5 different lists, but there would be no doubt which wins based on your results.

-Paul