I'm stuck on this one issue.
I know it is better to have a double opt in then a single. But a lot of well meaning people just don't optin for what ever reason. I know I guilty of this for things I do want to know about.
I like single optin because the list will get bigger faster...more sales in the long run. But you will have a higher spam rating.
People always talk about you will have a higher value per vister with double optins...but you have fewer leads so that makes sense.
Case in point...learn from my mistake.
During the seocodebreaker launch I used single opts. Now I can't send any email with out getting at least a 0.40 spam complaint or higher. This means about 4 out of every 1,000 people think I have sent them spam.
Awber made me change to double optins for everything. I mean EVERYTHING.
I had been told by the sales rep that Awber was looking at making everybody get to double optins in the future.
There are times when I don't want a double optin and sometimes I want a double optin.
So I'm going to change to GR, ARP, EA or something else who is not so quick to force you to double optin.