Hi Dean,
Welcome!
The first product launch should be more of a learning curve. The reason why I am suggesting you this is because it is my personal experience.
You should first understand what is your strong point and what you like most on internet. Doing what you like and you are good at will increase you chance of a success.
I recommend taking the time to do some research. Take the time to understand what niche will be good for you and you will understand better how to start.
Usually, you should have a solution to 1 or more problems, I suggest finding the solution to 1 problem, then the rest will come. You will then understand what is your starting point.For every niche there is an associated road you can take.
Let's say you have developed a course on how to lose weight --> 100 pages + 2 videos + 3 bonus ebooks + at least 1 OTO
What are the steps to sell your course?
1. Create sales page --> persuasive sales copy,make the user understand the benefits and how will the solution work
2. Create affiliates page --> explain why your product is better and why should the affiliates promote your course ( I recommend 100% commissions on the frontend product ) Affiliates look for products that convert and generates them at least 100$ per sale.
3. Chose where and how to market your course --> you might use clickbank, infusionsoft, paypal. Clickbank has a big affiliates database you could use, but you need to first get recognized as a quality marketer there.
4. Launch --> This is the trickiest part. You could launch 100 digital products and make 2 sales in total or launch 1 product and make $500k. How to launch successfully is the main problem 90% of the marketers meet.
In order to have a successful product launch, you need partners. Quality partners. In order to find quality partners for your launch,you need to find them and also you need to make sure that your course will generate sales. In order to generate sales you need a sales copy that converts. This is also a tricky part, as you will find lots of writers but only 1% are going to write a converting copy.
What I suggest is to start researching your niche, pick it and then start building trust with marketers in the same niche. Doing it without partners to support your launch will be a failure in 97% of the situations.
I hope I answered at least one of your questions, feel free to let me know if you need more details, I would be happy to help you Dean.
Cheers,
Darius


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