Paul, Ya know, sometimes all us smaller JV partners need is some good, basic, detailed information on how to get a little traction in a very specific area. Your post connected the dots in a very clear format regarding the use of very fundamental, yet extremely important methodologies needed to kickstart a strong JV Partner Network. I know a ton of crap, too much in fact.
I just needed someone to say "Hey idiot, promote your upcoming product launch to potential JV Partners by using your Facebook Ad Account. Make sure you target the JVPs correctly, start a new email list, and get as many of their email addresses as possible. Lastly, remember to put all of your past campaign stats on the recruiting page so they all remember that you have been emailing out their crap all year long so it's time to reciprocate!