What Strategies Do You Employ To Make JV Sales?

[Lee Nazal]

I have used newsletter announcements to my list, as well as forum posts and blog entries.

[alanb]

The most effective for me is email marketing...

[Dave Lianelli]

Till now I've solely relied on my list.

I've got a very healthy relationship with them and only promote things I really stand behind. That also means that I'll never use the copy/paste emails supplied by people. I'd rather throw in some good info and pre-sell, instead of delivering an email they already had 4 or 5 times...

Next, I've tried this with just one launch till now...

Is that I offered a personal coaching session of 2 x 1.5 hours. The coaching, and thus my experience and knowledge, was added value to the original offer of course.

-Dave

[Robin Durham]

Email marketing to my list has been the most effective way. This is because my company has been established over 8 years now and we have a pretty respectable list both in size and in buying our products. However, we have just re-vamped our Affiliate marketing by having a contest. It was very successful. We provided the copy/emails for our Affiliates to send out. We have them several choices as to which email would work best for their audience.

[earnme97]

Hey Mike,

I usually make review websites, and use my list only for pre-launches. This way I get my CB Id cookied.

But for some special launches, I use my list to the full extent, giving bonuses, extra videos, inside scoop and stuff to promote the product.

Going to stay tuned to this thread, see what other people are doing


Thanks
Sim Aurile

[dejurs2000]

I have used combo between email list and review page, and it works for me. I have build a nice relationship with my list, and lately i've been using review page just to catch extra traffic from new launch product.

[Simon Dodd]

Hey Mike,

I have generally used email marketing to promote for my JV's but unfortunately my list is still quite small so I haven't been able to help out too much yet! this is growing everyday though! I have also done a couple of blog posts about some products that aren't time sensitive so they keep sending traffic back to the offers over time.

My aim at the moment is to grow my list so my email marketing is more worthwhile for me and my partners. I generally write my own emails and use some of the main points from the swipe that is given to me by my partners as I have found this far more effective than just copying and pasting the same emails that 90% of people are sending.

Just my 2c!

Simon

[Fabian Tan]

I have used email marketing mainly to promote JV
launches.

After the first or second mailing, if I see the
offer is converting well, I will look to promote
1-6 times more, up to a total of 7 times if
I find the email promotions still ringing in sales
consistently.

I subscribe to the traditional rule of the
'prospect needs to see an offer 7 times before
they buy'.

It is important to remember that only a small
fraction of subscribers open the email, and of
those subscribers who open it, typically only half
will click through to the link. So even if an
email gets a 10% click-through rate, which is
pretty decent by today's standards, that's still
90% of the subscribers on your list who haven't
seen the offer. And of the 10% who clicked
through, many would have given a quick glance and
closed the page almost immediately, owing to
other distractions they might have had at the
same. So if you are using email marketing (or any
form of marketing for that matter), you have to
promote multiple times.

And sometimes the first or even second mailing may
not do well, but if I have a sneaky feeling that
it was because there were either 1. Too many
launches on that day, 2. A poor subject line, 3.
Poor email copy, I may send out a third mailing. I
have seen conversions tripled after a third
mailing for various reasons. One reason is that
merchants will tweak their sales page after launch
day to improve their conversions.

Fabian