Before you ever launch a product you need to know 3 things first.
Are you launching a product to:
1. Build your list.
2. Brand your name.
3. To make money.
This is something that Keith Wellman taught me as one of the case studies for the Million Dollar March.
I think you can do 2 of them but I don't think you can do all 3 if you are starting out.
Thanks
Charles Kirkland