Before you ever launch a product you need to know 3 things first.

Are you launching a product to:

1. Build your list.

2. Brand your name.

3. To make money.

This is something that Keith Wellman taught me as one of the case studies for the Million Dollar March.

I think you can do 2 of them but I don't think you can do all 3 if you are starting out.

Thanks
Charles Kirkland