First, thanks to MIKE and everybody else who helps maintain this site and to those who keep it active.
My question is pretty basic. Since I develop software and am basically competing with a million others like me,
what is the best way to provide credibility to potential jv partners? Do testimonials outweigh conversion ratio?
Do you look for brand name recognition?
Besides offering a free sample and a high commission %, I figure it is my responsibility to communicate
the quality of product, delivery, customer satisfaction. However, I am not sure if there are other factors I should focus on in order to prove the quality of any product I wish to promote. For instance, would all of the listed factors be considered irrelevant if I do not test the market and obtain a 3% conversion ratio? Does one need to consider other factors that I have not listed?
Thanks for you time. I'm just trying to figure out ways to remove risk on the partner's end while proving the worth of my product when that time comes.
- Joel
PS. Also, I figure it is in bad taste to mention prior jv partners/customers/clients, if they have more 'recognition'. Is that a correct assumption?