Great post Shon, and good point. I believe momentum is huge, for me it helps to gain traction first, to get on track... have a good flow to get things going, to see some positive response even before launch. Getting the JV page up, seeing subscribers and knowing that X number of people are interested in promoting is inspiration to keep going. I'm launching my second product in the IM space, first REAL launch though with aff's, so it's good to keep momentum moving forward until launch date.

Thanks for the reminder!