I can certainly relate to this post.

I'm in the process of finishing my first product too. Thanks for sharing this. I really appreciate it.

Jonny, your idea about getting a few people to test the product is exactly the tactic I want to use. But one thing I'm not very clear is that:

- You offer some beta testers access to your product...

then what? There seems to be a missing link there before you said that
"With this data I am now able to say my page converts very well, and people are excited to pick up my stuff."

Please shed some light on what steps you take so you can optimize your landing page, sales process, etc. Thanks!