Nice points, hit the nail on the head.

One thing I wanted to add, because I have been recently going through this due to having a tight deadline and budget for this upcoming launch.

In order to have a professional launch and get the right JV's you need to do things like:

direct mail
personal videos
updated JVblogs
good buzz builders
outsourced copy, graphics, website...
and much more.

But I when someone is doing their big launch and is most likely low on fund and in many cases time (like myself have a deadline).
I feel you need to set the proper budget (time & money).

Obviously the number 1 concern is a high QUALITY PRODUCT (without this there is just no point).

It needs to be prioritized between the needs of the customers and JV's to find the perfect blend for success.

Some example questions that often occur:
  • Would it be more efficient spending my time today interviewing some extra experts for my product or do I really need to start prospecting for some more JV's?

    When is my product and marketing system good enough to show JV's?

    Is outsourcing graphics worth the money I could spend on direct mail(gifts) for my big name JV's?

    Should I heir a JV Broker and spend more time on my product or do it all myself and outsource my copy?

    Is this going to big enough for a big JV contest?


Budgets would have to include:

Money

Camera (HD?)
Lighting
Audio
Software
Outsourcing
Networking
JV's (broker, gifts, postcards...)
Servers/hosting/domains
Scrips
Merchant accounts

Time

Prospecting JV's
Marketing (traffic Generation)
Product creation
Buzz building

The lists could go on forever.

Hollis Carter