Getting JV partners is not an easy task. I get JV offers all the time asking me if I will promote their product, informing me that they will split the profits with me 50/50. The fact is 50/50 is industry standard, that’s not much of an incentive for me when I can promote any product and get that.

I ask them why you?

The most important thing is that the product is a quality product. If I read an ebook or use some software that I like, I will probably promote it to my list. Not because I care about the owner of the product, although starting a JV relationship with him/her is a nice little side bonus, but because I think my list will appreciate the good info.

I sometimes also do deals where I promote someone’s product to my list in exchange for them promoting mine to theirs, but their still needs to be a level of quality you have to sick by. Don’t ever make a deal like this if their product sucks, it will hurt you in the long run. I have also been doing less and less of these as time goes on.

In a nutshell if you really want to acquire some JVs contact potential partners that already have good products. Introduce yourself, complement them on their product and inform them that you wish to promote it to your list. If you are personable and do a good job promoting their product; a couple of months down the road you may want to send them a copy your product and get their opinion. If it’s a quality product they may return the favor.