You always should be recruiting affiliates. This is called a rolling launch. Some times the launch requires more time to get everything set up than the creation of the product. Especially if it was your first launch.
Now that the product is done, you should be fine tuning and recruiting. Possibly the next product will enhance the first product and then you will have an upsell or at least a backend to the first product.
It is not a very effective business model to just hammer out products one after the other. When you stop, the income stops.
The bottom line is that your work is not done once a product is launched.
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