1. Tap into your existing network. Your subscribers, customers and site visitors (even if they are few) should be the first contacts you make in recruiting affiliates for your program.

2. Submit your program to affiliate directories. You’ll want to get your program listed in as many of the affiliate program directories as possible.

3. Use an affiliate program announcement service. If you have the budget to support it, an easy way to speed up the affiliate program submission process is to use an affiliate program announcement service to make the submissions on your behalf.

4. Post to an affiliate program announcement forum. There are affiliate program forums where you can “announce” your affiliate program for all visiting affiliates to see.

5. Search ezine article directories. You’ll find that ezine article writers can be great affiliates because usually they are marketers. That’s the primary reason why people write and distribute ezine articles.

6. Look in blog directories for active bloggers. Look for active bloggers who have blogs related to your product topic and approach them for potential affiliate partnership.

7. Attend conferences to make personal contact. You’ll find that some of your best affiliates come from personal introductions at these conferences.

8. Interact at affiliate marketing forums. There are dozens of affiliate marketing forums – many of them with a lot of traffic – where you can interact

9. Join available partner networks. One I can think of right off the top of my head is JVNotifyPro.com. (Just had to put that in)

10. Buy advertisements in affiliate newsletters. Look for high quality affiliate newsletters (Ex. AssociatePrograms.com) and purchase classified ads (and/or solo mailings, if available) in these publications to advertise your affiliate program.

Here are just 10 ideas on where or how you can find affiliates to promote your product. I'm sure I could come up with more ideas.

I hope this has been helpful,
Steve Yakim