Mark

I right along with you on that. But I have seen a number of higher profile launchs over the past 4 months that did not do what everybody expected.

A number of bigger name marketers are telling me things are very different from just 1 or 2 years ago.

Are product launchs are dead?

NO!

It just means we all need to start taking a different look at how we do them and the partners we have on board.

Mike might argree or disagree with the above statement.

But I think there are so many proudcts coming out that it is hard to get traction in the market place. For every launch that is posted on the front page there are lots of smaller launchs going on that you never hear about.

This makes getting people attention much harder today then ever before.

Thanks
Charles