Great tips! Having a clear outline and breaking things down is extremely important as you will be much happier with the outcome. So many just throw out a topic, product, etc. and send the copywriter they are hiring to a website and basically leave it as "okay, now write me something great that will sell tons." Being involved is a better way to get good copy... let the copywriter do their job, but give them what they need to do a great job for you.