For companies - Blogs are great, except that too many companies fall into the trap of not giving any quality content, and just peddling their services. I think quality content speaks volumes about the service of that company. In my personal opinion, I think even if it is a company blog, they should have one or more people being the 'face' of the blog - as most individuals would relate to a person rather then a brand.

The communities and trust blogs build are invaluable. If you can develop a holistic blog strategy (and monetization strategy), you can outsource the content writing if youre THAT strapped for time.

PS...i really like the layout of your blog charles