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Re: Launch in December
ACTUALLY,
If you present your offer in a certain way you can use December
as a justification to purchase 
"Since Christmas is just around the corner and you know you
deserve to get something that you truly need."
People will purchase year round if you:
1: Tell them why to.
2. Show them how to buy now.
3. Congratulate them on making a wise investment.
One other little tip ....
Collect birthdates...
Send them a Birthday card with a OTO just because it's
their birthday 
Out of all the lists I am on there is only one who actually
sent me a Birthday Greeting today for my birthday tomorrow.
That's powerful, go and use it don't abuse it.
Richard
PS. Be creative and be envolved
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