The best way to gain exposure for your product first time round are:

- Gain affiliates. Have great affiliates tools page which makes it easy for the affiliate to promote your product. Join a big Affiliate network like ClickBank or JVZoo.
- Launch your product on WSO (& also WPlus)
- Write a 500-1000 word article on what you learnt during your product creation & how it will solve a problem for folk in your niche.. Approach big blog owners who have popular blogs & ask if they will allow your unique article to be published (don't publish the same article to multiple blogs!)
- Join blog comments & forums which pertain to the niche that your product is also in. Take the role of the helpful expert & offer advice & help to solve common problems in your niche.. (make sure you have your link to your product in the signature section - but do not openly refer to this link during your comments or messages. Only offer free, helpful advice!)

That should get you started.

Az