Quote Originally Posted by Rob Toth View Post
If this is your first product, your focus should be on sales not profits.

What you want is (1) exposure/branding (2) leads (3) ***BUYERS (4) affiliates .

I'd increase the price, do a split pay on it $39.95 but then they exit it's $19.95 x 2 and pay 100% commissions to affiliates.

I'd include an upsell and give affiliates 80% on that too.

And then I'd award bonus commissions for affiliates who meet X sales (ie: milestone based bonuses).

In the process.... (this being my first product), I'd establish a very valuable name for myself and my (upcoming) product lines, I'd gain a lot of subscribers. More importantly, I'd gain a buyers database and Affiliate partners for future easy and very profitable launches.

Keep in mind that with affiliate leaks, word of mouth etc you'd still turn a bit of a profit. Though I'd use that money to then start running some cold paid-ads to my offer so I can start improving my cold traffic conversions which is the ONLY truely dependable and scalable way to build a business. JVs and affiliates are terrific but offer no consistency/predictability.

On a sidenote, 50% comm is very low for a digital product and $15 is hard to entice any B-rank affiliates, let alone the A-rank guys.

All you'd get is C and D rank affiliates (in terms of experience and distribution ability).
Hi Rob,

great post on how to attract the different ranking affiliates - common sense, but sometimes these things aren't that obvious to us newbies - thanks again!

I've just finished creating my new product and am wondering if you can give me any advice on how to create an effective funnel. The goal is to roll out for weight-loss season in January.

For example, for an upsell or downsell do I just select an affiliate product such as a weight loss site membership? If I'm selling my front end product for $49, do I choose a product with a lower or higher price for the upsell/downsell?

Appreciate any advice - thanks mate!