Richard:
Oh how true. I went back to an article I wrote for my newsletter literally years ago that explained this concept. Sometimes in the rush of the day we forget. But your post, and my own advice brought me back to the basics; give value, focus on the other guy, serve with integrity. Funny how sometimes I forget to follow my own advice!

In fact, I'm working on a project right now that has a LOT of JV potential but the focus is on the people who will be the JV partners and the people we will be helping together. The initial response I have received (even from some names you would recognize) has been super-positive.

I may have to keep coming back to read this post to keep me in line!

Russell