I started looking into the Diablo 3 launch stats after hearing of my personal friend (based locally here in Vancouver, BC) created a video about Diablo 3 that went hyper viral and is now at 2.1 Million views in 36 hours.
His blog post about it and the "What If Diablo 3 Was A Girl" viral video :
http://amberpacificstudios.com/2012/...i-were-a-girl/
I poked around...
Blizzard Entertainment pre-sold 2 million units of Diablo 3. Roughly at $50 a piece. Making it $100 Million dollar launch. Their launch page: http://us.blizzard.com/en-us/company...ening/#summary
Of course, in true "massive launch" format... their servers crashed.
Now THAT is a launch. :-)
9-figures on opening. Drama from frying your servers.
Just awesome.