I started looking into the Diablo 3 launch stats after hearing of my personal friend (based locally here in Vancouver, BC) created a video about Diablo 3 that went hyper viral and is now at 2.1 Million views in 36 hours.

His blog post about it and the "What If Diablo 3 Was A Girl" viral video :

http://amberpacificstudios.com/2012/...i-were-a-girl/

I poked around...

Blizzard Entertainment pre-sold 2 million units of Diablo 3. Roughly at $50 a piece. Making it $100 Million dollar launch. Their launch page: http://us.blizzard.com/en-us/company...ening/#summary

Of course, in true "massive launch" format... their servers crashed.

Now THAT is a launch. :-)

9-figures on opening. Drama from frying your servers.

Just awesome.