I tend to sell software in that price range, I dont have great experience recruiting affiliates on all marketplaces but when im working with my team then we alter our prices based on the marketplace we are working on.
So really depending on where you will be listing and recruiting affiliates then it might be best to make a few separate offers geared towards maximizing the outcome for each marketplace.
Robbie has a great point on the upsells, they will all add to the overall EPC
One thing that comes to mind is using coupon codes - Offer your JV's coupons to give to their list - this way they will be able to choose to use them or not- Just a thought