That's a good point. I think I was trying to find a compromise between the two. I couldn't fully commit to the 100% width and I felt that the 55 chars was too narrow so I was trying to find somewhere in between. Sort of like I had created my own email template in outlook that was set to a certain size.
Rob,
You make some good points...
But
Aweber and Getresponse will tell you not to use more than 65 characters per line because different email clients cant read these full length emails without scrolling side to side.
I still believe that by chopping your emails more of them will get read!
Whether it's an email or web page if people have to scroll from side to side to read them less will be read.
I think you need to personally test open rates and analyze the results before coming to any conclusion and I wouldn't be listening to anyone! I would let my own results determine what to go with!
My two cents worth..
To your success,
Greg
Are You Suffering from a lack of website visitors? <br />http://trafficsonic.com
Posting Permissions
Reply With Quote