"But done-for-you is precisely what most merchants I've talked to (and I've connected with 10,000+ niche info product merchants) want. They don't want ebooks and video memberships or coaching. They just want it DONE. And they will happily pay for it."

As someone who has hired Rob, I can ABSOLUTELY agree with that statement. You hit the nail on the head Rob, and thanks for all your insight. As a matter of fact, if you want to know what the entrepreneur who is making only a couple grand a month (who is now ramping up his business) wants/needs, feel free to ask. I've been there (not in the 'make money' IM niche either), and can tell you from a client perspective EXACTLY what we want. You can reach me at kyrilp [at] gmail.com

Thanks again for all your help, Rob!