Good points...

I'd like to add one thing that I think a lot of people neglect.

Typically the best JV partners are very conscious of what products they choose to endorse because they want to maintain a good relation with their audience. And typically, they also receive a lot of jv requests.

For these reasons I think it is of great importance that we put immediate emphasis on demonstrating how people are benefiting from the product we want them to promote.

If I'm going to consider taking a look at a product, I want to know who thinks it is good other than the person who's selling it I think too many people start off a jv request telling how much money they are willing to pay, and that's basically of no importance until I know the product is good. And if it is someone I don't know, who doesn't address this issue in the request, I may not even look at the product.