By the way, it's interesting how many are somewhat possesive over a digital product that they're not willing to simply give away 100 copies absolutely for free to their target leads (who visited the sales page but were about to exit) in trade for a better understanding of why they didn't buy.

The big companies pay $50+ per survey often (seriously! not just hype like you read on many "get paid to fill out survey sites" but this seriously is a standard practice) just to find out why a product isn't selling as well as it should. Yet publishers won't release a copy of their digital product (which costs them ZERO DOLLARS) for this same valuable advice??

Do this just ONCE and the insights you'll receive will have you convinced and sold on how effective this tactic is at letting your target market tell you precisely on why they didn't buy. It's extremely effective and literally costs you NOTHING if you have a digital product. There's no sane reason why everyone shouldn't give 100 or so copies of their product away via an exit pop from prospects who didn't buy or via autoresponder followup to 15-day old leads (not brand new leads, as you still want to attempt to sell to those guys but certainly to older leads who don't seem to buy... GIVE IT TO THEM FOR FREE in trade for vital "why aren't you buying" information).