Well said Blair, I remember when I first got into internet marketing I dismissed trying to write decent copy and just opted for chasing traffic.

Eventually I learned the true value of being able to write decent copy and forced myself to learn some new tricks.

I highly recommend to anyone just starting out with copywriting to pick up the following books:

Cashvertising by Drew Eric Whitman
Influence - The Psychology of Persuasion by Robert B. Cialdini
YES! - 50 Scientifically Proven Ways to Be Persuasive by Noah J. Goldstein

Read, read, read then implement, implement, implement and watch as your conversion rates soar!!