When And How To Use A Joint Venture Broker

[Reed Floren]

When And How To Use A Joint Venture Broker
By Reed Floren

Forming successful joint ventures is not always an easy
task and you may want to hire a joint venture broker
instead.

There are many joint venture brokers you will want to look
for one with

1. A good reputation

2. Contacts in your niche

3. Experience with your type of product.

If your broker doesn’t have all three of those then I
wouldn’t be that interested in working with them and you
shouldn’t either.

When hiring a joint venture broker stay away from people
who charge you on an hourly basis or charge you on a per JV
partner basis. You are looking to pay someone a commission
on the sales the partners they bring in. You may end up
paying more this way but its well worth it.

Are you wondering how it works?

Let’s say you are selling a $100 product and you offer a
50% commission to your partners. Your joint venture broker
might charge an additional 25% on those sales. You’ll be
paying out $75 to affiliates ($50 goes to the affiliate and
$25 goes to the joint venture broker on each sale) and
keeping $25 for yourself, you will also be building a list
of clients that you would not have had otherwise, you will
have new contacts in your market, possibly testimonials,
credibility and now you have the time to work on making
follow-up products and more promotional materials to
maximize your revenue.

If you’ve decided that you want to hire a joint venture
broker contact me and I’ll let you know if I’m a good fit
or if I know someone who could help.

My contact information is as follows: 507-304-3399 (my
cell) reedfloren@gmail.com (my main email)

Reed Floren is a professional joint venture broker and super
affiliate; he has helped dozens of marketers achieve online
success. Grab his free report “Why You Must Have JV
Partners to Maximize Your Product Launch!” this report was
featured in Ken McArthur’s Info Product BluePrint a $1,500
product. Then go to his website http://www.jvbroker.info/
for your complimentary joint venture consultation a $197
value

[Christopher Schumacher]

This is a great insight, but hopefully I can pull some more information out of you for the benefit of the community.

1) What do you, personally, look for when deciding whether or not to accept a client for brokering?

2) Do you mainly do internet marketing type products?

3) When brokering, do you have a tendency to choose products in a certain price range? Obviously, things like the recently popular $7 promotions wouldn't be very interesting (unless it had a great backend offer, I suppose), but do you prefer a certain price point?

4) Is there a particular time frame you like to have (as I know Mike has mentioned anywhere from 2 weeks to a month before launch)? Do you consider products that may have done a soft launch beforehand (i.e. mailing out to a small group of previous customers to get conversion rates and whatnot)?

That should be a good start

Anyhow, hopefully this will spark more comments and questions, and we can get a good topic going (in fact, I may have wanted to start this in another thread, now that I think about it....but since it directly relates to your article and offer, I figured it would be appropriate).

Take care Reed!

Sincerely,

Chris

[Reed Floren]

This is a great insight, but hopefully I can pull some more information out of you for the benefit of the community.

1) What do you, personally, look for when deciding whether or not to accept a client for brokering?

2) Do you mainly do internet marketing type products?

3) When brokering, do you have a tendency to choose products in a certain price range? Obviously, things like the recently popular $7 promotions wouldn't be very interesting (unless it had a great backend offer, I suppose), but do you prefer a certain price point?

4) Is there a particular time frame you like to have (as I know Mike has mentioned anywhere from 2 weeks to a month before launch)? Do you consider products that may have done a soft launch beforehand (i.e. mailing out to a small group of previous customers to get conversion rates and whatnot)?

Sincerely,

Chris

"1) What do you, personally, look for when deciding whether or not to accept a client for brokering?"

A high quality product, something my JV partners would be interested in, a great sales letter

"2) Do you mainly do internet marketing type products?"

Yes, since most of my contacts are in that niche.

"3) When brokering, do you have a tendency to choose products in a certain price range? Obviously, things like the recently popular $7 promotions wouldn't be very interesting (unless it had a great backend offer, I suppose), but do you prefer a certain price point?"

Not really, I've promoted free/cheap items and big ticket courses

"4) Is there a particular time frame you like to have (as I know Mike has mentioned anywhere from 2 weeks to a month before launch)? Do you consider products that may have done a soft launch beforehand (i.e. mailing out to a small group of previous customers to get conversion rates and whatnot)?"

I've done with a few weeks to a month lead time and the night before a launch.

[Mike Merz]

I'd have to say that unless you've got a certain level of celebrity, high tickets have not fared as well as mid and low tickets the last 6 months or so.

That's why I've recommended to my clients that they either expect to take 5 weeks or more ... spend a lot of time courting JV partners that can sell a high ticket, and have a detailed buzz building plan ... or put out a super content rich, heavy on the value, free or low cost front end and work prospects/customers through the funnel.

Just my opinion ... of course.

Best,

Mike

[Reed Floren]

I'd have to say that unless you've got a certain level of celebrity, high tickets have not fared as well as mid and low tickets the last 6 months or so.

That's why I've recommended to my clients that they either expect to take 5 weeks or more ... spend a lot of time courting JV partners that can sell a high ticket, and have a detailed buzz building plan ... or put out a super content rich, heavy on the value, free or low cost front end and work prospects/customers through the funnel.

Just my opinion ... of course.

Best,

Mike

Great feedback, I would tend to agree. Even the big boys seem to have trouble sometimes with the big ticket courses.

[Christopher Schumacher]

"I guess that just shows that even though we see the large amounts of emails and/or partners, it doesn't always equal success."

It's not a guarantee but it does improve the odds.

[Mike Merz]

It's not the partners ... it's the partners that follow through.

A list of 50,000 doesn't mean squat if they don't hit the submit button ... it's up to you to make sure you're doing all you can on your side to make that happen.

Best,

Mike

[Christopher Schumacher]

"I guess that just shows that even though we see the large amounts of emails and/or partners, it doesn't always equal success."

It's not a guarantee but it does improve the odds.

I kinda assumed that was a given. Obviously not having the mass emails means a much more difficult path to reach the goal. The entire reason everyone is here is because we all know that in many cases, JV's will not only increase our chances of success, but also decrease the time needed to achieve it. My point was that, at least judging from the comments here, it isn't what most people think (in other words, a ton of emails promoting equals instant success). The product still has to sell, and stay sold (i.e. not refunded).

Just out of curiosity, why the edit rather than a reply? It was rather confusing, and I almost missed your comment, Reed.

Sincerely,

Chris

[Mike Merz]

Not sure what happened there, either .. ?

Regardless, the many factors and variables that add up to a successful launch include everything from celebrity (exposure, longevity, credibility, following, success, etc.), and the need your product satisfies -> how well it does the job, to timing and luck ... with many more in between.

If you are lucky enough to have the stars align for all of the above, you still need to sell your product and yourself as individuals to the partners you don't have a solid relationship with, yet.

In a nutshell ... contact a JV Broker when you feel you have all your 's' together, and allow him to introduce you and your product to his contacts so you can begin the oh so important relationship and review process ... it doesn't pay to have the 'try to make my money in one shot and move along' mentally ... create and nurture relationships over time to raise the likelihood that they will support future launches in advance ... this is serious business, not the lottery ... get your stuff together, and get your JV broker to touch base with his contacts, introduce you, and have a few weeks to get to know each other, review, discuss the promotion systems and how you can work together to get the most out of your union ... I recommend at least 4 weeks advanced notice to make sure everyone has time to get their systems in place, collaborate, and schedule mailings.

If you intend on magnifying your sales potential 10, 20, even 50 times or more ... doesn't it make sense that you need to give 100% towards making sure you've done all you can to ensure follow through?

Best,

Mike Merz

[Reed Floren]

"I guess that just shows that even though we see the large amounts of emails and/or partners, it doesn't always equal success."

It's not a guarantee but it does improve the odds.

I kinda assumed that was a given. Obviously not having the mass emails means a much more difficult path to reach the goal. The entire reason everyone is here is because we all know that in many cases, JV's will not only increase our chances of success, but also decrease the time needed to achieve it. My point was that, at least judging from the comments here, it isn't what most people think (in other words, a ton of emails promoting equals instant success). The product still has to sell, and stay sold (i.e. not refunded).

Just out of curiosity, why the edit rather than a reply? It was rather confusing, and I almost missed your comment, Reed.

Sincerely,

Chris

Sorry about that, must have clicked the wrong button.