To me it is simple. This is exactly what the FTC says and ClickBank has to comply to the FTC rules or be out of business.

It is also very reasonable because the rules help prevent people from being scammed. If you think these rules are wrong then you must be a scammer not telling the complete truth on your sales letters. Hype is one thing but flat out lying is another.

So far I have not been affected by the new rules.