This is interesting. In our case we've been working on an eBook "Significantly Increase Trading Profits While Managing Risk" and had planned to give it away for people who provided us with their contact info. While I believe our service is worth every penny a subscriber pays, I also want to be sure we are adding value to the Internet and giving away the eBook was seen as one approach on how to accomplish this. Is the thinking that we should charge for this ebook? I just hate making people pay for info that I feel they should have in hand regardless of whether they use our service or not. Upselling is in our business plan for future products and services - but I want to be sure what we launch as an upsell has *real* value. Our regular subscription rate is $125/mo and we've discounted it to $100/mo as a part of our launch. Is it reasonable to go to market with a FREE eBook and then an upsell to our subscription service? Thank you for your insights.