Hi ElanOriginally Posted by Elan Pfalzgraf
Moving people from one list to another is a cinch with AWeber - you just use the 'Automation' rules (in the list menu) to specify that when someone signs up (or is added) to list 2, remove them from list 1 (where list 2 is your customer list, and list 1 is your leads list).
This is essential if you're separating your leads and customers across separate lists - after all, no-one wants to be mailing their leads with 'last ditch discount coupons' after they've just paid full price for a product ;-)
You'd typically have a series of pre-sales mailings automatically going out to people who sign up to your leads list (perhaps when they sign up for a free report), then (when they inevitably succumb to your incredible value offering, and purchase) have them added to your customer list (in turn, removing them from the leads list).
Ideally, you want make sure your purchase process adds the user to the customer list automatically (most decent carts facilitate this, e.g. 'ultracart') so the process is hands-free.
Then, once they're on the customer list, you'll have all the great value-add follow-up mails (bonuses, resources, how-to, support, etc.) drip feed out to the customer, reinforcing the value of your product (and, of course, reducing refunds).
One small thing to note with AWeber though, is that the user is not actually 'removed' from list 1 in the example above... They're simply put into a 'stopped' status (so they don't receive any more mails in that list's follow up series). I mention this because these unsubscribed users are still going to count toward your monthly user-count (so you'll need to periodically purge these unsubscribed users from the list).
Hope this helps
Rich
Reply With Quote