Hey everybody, this question has been in my mind for quite some time now.

How important are launch contests?

I see a lot of people doing them and now I'm starting to wonder: if a product launches without a contest will it be very difficult to find parters because people have come to expect them?

Or the flipside of that is: Do jv parters not care as much whether there is a contest when a product launches when they are deciding what to promote?

If anyone has any opinion on this subject I'd love to know what you think.

Thanks, Jason.