Contest are great for several reasons...
- Affiliates love "bragging rights" for winning contests. I've seen several sales letter lately where the seller show their ranking in affiliate contests. Affiliates can use the result as a testimonial for their "affiliate secret technics".
- You will get better results. If you update your JV partners daily with the results, there are always going to be a couple of "close races" --- and not always for first. If the affiliates that are 4th and 5th are only a couple of referrals apart, let them know!
And remember this...
- Give away lots of prizes. I'd suggest a minimum of 10. If you only give away a few, then most affiliates will fell "shut out" - they probably can't compete with the super lists of the super affiliates.
- Contests are simply another form of advertising. I ***KNOW*** the PPC cost of getting members to our service and if we run a contest that will get us 10,000 new members we can certainly offer some prizes.
Thanks for listening,
Richard