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Thread: 3 Keys to Getting the "Big Dogs" to Promote Your Stuff

  1. #1
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    3 Keys to Getting the "Big Dogs" to Promote Your Stuff

    Hey guys, I've just joined this forum and have noticed a lot of newbies around, so I thought I'd share the strategies I've used to get serious affiliates to promote your stuff. I bought into the JV myth, that if you build it, they will come, when I got started.

    But I quickly realised there's a few crucial things you need to do if you want to get your stuff promoted. And these three keys all compound on each other, so it's important to get them all handled.

    Key #1: Act as if affiliates don't exist.

    This mind sound a bit counter intiuitive, but what would you do if there weren't any affiliates out there? You'd be forced to sell your stuff yourself, which would force you to create a sales process that actually works well. Otherwise you'd be out of business.

    Far too often I've been approached by merchants wanting me to sell their stuff for them. But they've been too lazy to optimise their entire sales process. Don't make their mistake of quickly writing up some sales copy and then blasting away emails to JV partners willy nilly.

    So at first, promote your stuff yourself. Build your list. Optimise the sales process. After a while, you'll have your own list and you'll be able to promote others well. Once you can successfully promote others, you will find it a million times easier to get them to promote you.

    One thing you may not realise is that as someone with a list, I don't have a problem finding offers to promote. So if I get two emails from people asking me to promote them, I'm going to go with the guy who's put in the hard yards and is able to reciprocate with me.

    It's not personal, it's just business.

    Key #2: Build relationships.

    I once asked a friend for one piece of advice about JVs. His answer: It's all about relationships. Like I mentioned in the first key, if you've got a large list, you don't have the problem of finding offers to promote.

    So if you've gotta choose between two people with equal lists, you're going to end up going with the guy you have a better relationship with.

    But how do you start relationships with these people? Well, you don't do it by blasting their inbox asking for a JV. You do it by helping them out first. Promote them, help them out, show them you're a player and not some wannabe.

    And once you do this, make contact with them. You've got a much better chance of one of these guys replying to your emails if you say "Hey, I'm the guy who sent you 50 sales last week", than if you just ask them for something.

    And once you're past this initial contact, it's all up to you and your charm

    So think about what you can do for them, not what they can do for you.

    Key #3: Create a quality, well positioned offer

    Ok, so at last we come to the final key. If a big dog has a whole heap of people asking for a JV and they can only squeeze one person in, they're going to take all three keys into consideration. If you have a big list, that commands a certain amount of power.

    If you have a big list and a good relationship with the person, that commands even more power. But the best way to guarantee a big player in your niche to promote your stuff is when you have a strong list, a good relationship with them AND you have a product that fits their list well.

    So when you're creating offers, don't create stuff that already exists. Sure, if you have a big enough list or you are best friends with one of these guys, you might get away with it. But if you're just starting out, maybe a high quality, well positioned product can get you over the line...

    Ok, hope that helps!

    Sean

  2. #2
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    Hi Sean,

    What I believe is the MOST IMPORTANT key is, to support their launch.

    If you support their launch and make good amount of sales, they will realise that you have the ability to do this stuff.

    And thus, they will "trust" you.

    If you don't support them(promote them) and then expect them to promote you, that is unsafe but somewhat unconvincing.


    Thanks
    Sim
    http://www.massiveautotraffic.com/jvheadquarters/

  3. #3
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    Thanks Sean. I'm someone who is new here and is planning to launch my own products. The one thing that I actually hadn't thought about doing is contacting people who's products I've promoted and made sales as an affiliate. I think while doing strictly affiliate marketing I saw myself as being on my own little island and building lists and promoting products, but I never thought to get to know the people who's products I'm promoting. Silly me.

    Seems like common sense, but something I overlooked. Thanks for your post.

  4. #4
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    yes, it goes two ways: scratch their back and they will scratch yours...

    BUT, the problem comes here: What id you are not an expert affiliate? you're just a vendor with a good product...WHATO DO YOU DO THEN ?

    Thanks
    Nazir

  5. #5
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    Smile

    Thank you very much, a very useful article for a newbie like me


    Quote Originally Posted by Sean Morrissy View Post
    Hey guys, I've just joined this forum and have noticed a lot of newbies around, so I thought I'd share the strategies I've used to get serious affiliates to promote your stuff. I bought into the JV myth, that if you build it, they will come, when I got started.

    But I quickly realised there's a few crucial things you need to do if you want to get your stuff promoted. And these three keys all compound on each other, so it's important to get them all handled.

    Key #1: Act as if affiliates don't exist.

    This mind sound a bit counter intiuitive, but what would you do if there weren't any affiliates out there? You'd be forced to sell your stuff yourself, which would force you to create a sales process that actually works well. Otherwise you'd be out of business.

    Far too often I've been approached by merchants wanting me to sell their stuff for them. But they've been too lazy to optimise their entire sales process. Don't make their mistake of quickly writing up some sales copy and then blasting away emails to JV partners willy nilly.

    So at first, promote your stuff yourself. Build your list. Optimise the sales process. After a while, you'll have your own list and you'll be able to promote others well. Once you can successfully promote others, you will find it a million times easier to get them to promote you.

    One thing you may not realise is that as someone with a list, I don't have a problem finding offers to promote. So if I get two emails from people asking me to promote them, I'm going to go with the guy who's put in the hard yards and is able to reciprocate with me.

    It's not personal, it's just business.

    Key #2: Build relationships.

    I once asked a friend for one piece of advice about JVs. His answer: It's all about relationships. Like I mentioned in the first key, if you've got a large list, you don't have the problem of finding offers to promote.

    So if you've gotta choose between two people with equal lists, you're going to end up going with the guy you have a better relationship with.

    But how do you start relationships with these people? Well, you don't do it by blasting their inbox asking for a JV. You do it by helping them out first. Promote them, help them out, show them you're a player and not some wannabe.

    And once you do this, make contact with them. You've got a much better chance of one of these guys replying to your emails if you say "Hey, I'm the guy who sent you 50 sales last week", than if you just ask them for something.

    And once you're past this initial contact, it's all up to you and your charm

    So think about what you can do for them, not what they can do for you.

    Key #3: Create a quality, well positioned offer

    Ok, so at last we come to the final key. If a big dog has a whole heap of people asking for a JV and they can only squeeze one person in, they're going to take all three keys into consideration. If you have a big list, that commands a certain amount of power.

    If you have a big list and a good relationship with the person, that commands even more power. But the best way to guarantee a big player in your niche to promote your stuff is when you have a strong list, a good relationship with them AND you have a product that fits their list well.

    So when you're creating offers, don't create stuff that already exists. Sure, if you have a big enough list or you are best friends with one of these guys, you might get away with it. But if you're just starting out, maybe a high quality, well positioned product can get you over the line...

    Ok, hope that helps!

    Sean

  6. #6
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    You are so true Sean. For those that created a product but don't have list to sell the "Big Dog" products, you'll need to work harder and promote your own product. I have joined a couple of coaching programs and interacted with several "Big Dogs", but they have their own schedule and its hard to get them to promote. So stay positive, focused and you'll need to promote your own product.

  7. #7
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    Sean, Thanks for a great article. You have some great ideas that I know will help me a lot. I am learning more everyday.

    Gail J Richardson

  8. #8
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    I like this alot, thank you for the ideas.

    Keiron West

  9. #9
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    Good points Sean, but I have to agree with Nazir. You have a great product and would like a partner to help you promote it....you're more than willing to reciprocate by promoting his/her product...but you just don't have a list to do so. There are a few other ways veterans can truly help newbies out in the beginning. One way is by offering to promote the product in exchange perhaps for a service that the "big dogs" consider invaluable. Whether it be article writing and submissions, or doing some site promotions, bookmarking etc..all tedious tasks that nobody likes to do. A "newbie" like me would be more than happy to assists in these areas in exchange for product promotion.

  10. #10
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    In Real Estate Investing a JV is normally a mix of two peoples differing assets. One dude has time and a work ethic but no money, the other has no time but has money to put up for the purchase. Together they can make the deal work.

    What this post is saying is that both dudes must have similar assets, you must do all the list building and promoting yourself because all the big dogs have their own products already. In some ways this doesn't make sense to me but in others I can see why it does. I am a newbie but I am also a developer who has launched a product but wants to attract JV affiliates. I have a list building process in place but it is slow. If I knew this a year ago I would sought professional list building services. Anyone know where I can source such a thing?
    Mike

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