Olusegun,
I think Clickbank brings a lot to the table --- as Paul mentioned that would otherwise be headaches for you.
1 - Affiliates. Obviously a massive affiliate market. You don't want hurdles when you are trying to sign up affiliates. Asking them to join another affiliate service is just a hurdle for them to overcome.
I know I promote other peoples CB products more because I don't have a payspree or plimus account.
2 - Accept Credit Cards. It's nice to accept credit cards and Paypal. Sure you can accept Credit Cards through paypal, but direct through Clickbank is simpler.
3 - Refund Management. The 2nd biggest headache when we don't use Clickbank is refund management. If you're not diligent in cleaning up affiliate commissions when refunds come in, then you're going to end up paying commission on sales that didn't happen. Not great.
4 - Affiliate Paperwork. It's nice that I don't need to track tax documents. In Canada we need to be able to prove all of our affiliate commission payouts and it's a burden.
5 - This is my fav: Paying My Affiliates On Time, Every Time, Period. It's nice for me (and probably nicer for my affiliates) to know that they will be getting paid on time, every time. This is another big time saver.
All of that being said, I suspect some other systems similar to Clickbank may be catching up in functionality, but I'm not convinced that they will ever rival the sheer volume of affiliates already on Cickbank --- and one less hurdle for the affiliates is a good thing.
Thanks for listening,
Richard


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