Quote Originally Posted by Victor Richefeller Cheke
Hello JV Notify Crew,

As the name implies, a sales letter's primary purpose is to accomplish a sale, when a potential customer visits the landing page, designated as the sales letter. Thus, my question is this, What is the best way to trigger a sale on a sales letter? I've listed some methods below, that I feel, in my own opinion all add up to trigger a sale, but I need suggestions and inputs, based on your experience as either a buyer/seller of IM products. What in your own opinion, on a sales letter, triggers that urge in you to click on the "Buy Now", "Add To Cart" or "Pay Now" button and type in your credit card details.

1) A Sales Letter, with a Rags to Riches Headline: "Former Wal-Mart Janitor Accidently, Stumbles On A Loophole....blah blah blah LOL...

2) A Sales Letter With An Under-dog approach: "Just Fifteen (15) Years Old, but Rakes In Six Figures, blah blah blah

3) A Sales letter with a narrative video, all in plain text or text and animation

4) A sales letter, with a video, showing the creator of the IM product talking live.

5) A sales letter with "Proof of Income(s)"

6) A Sales Letter with plain text testimonials, with or without pictures of testimonial givers.

7) A sales letter with video testimonials of actual buyers of the product.

8) A sales letter, with Payment buttons with "Money Back Guarantee", "VeriSign Secured", "Hacker Safe" "Tested Against Fraud" (Internet Marketers are damn good and creative )

9) A sales letter with Video(s) of the IM Product creator, living the red carpet lifestyle and popping Moet/Dom Perignon

These are the few I can remember, "The Proof Of Income" kind of made me flash my credit card back then when I first started out as a green horn in the IM world

So, please, what is the best way to trigger a sale, that will work like magic and the customer will be more than happy to type in those credit card numbers.

Thanks for your suggestions and opinions.
I was reading this and thinking, "it entirely depends on the audience' when I saw 'proof of income' and thought, "that only works on newbies' and then read what you wrote about how that worked on you when you were green yourself.

One thing I have found is that using pre-launch free line content spread across the variety of formats (written word, video, audio, and live interaction delivery like teleconferences and webinars) will give the best insight into how to deliver your sales messages based on the response you get for each of the free line content offers.

Hope that helps a bit.

-Dani