@ Dave Lianelli,

Thanks for your insight into the AIDA approach it works pretty well I guess and the "Hybrid Sales Technique(s)", is well accepted as well. A good story can be very captivating as well, thus I for one, I'm impressed with a sales copy with a good story approach.

@ Olusegun Balogun,
Nice one, the place of Trust can never be dispense with or questioned, I've bought IM products myself, based on Trust or recommendation from a source of authourity; like you rightly said, whether the IM product is good or bad is immaterial (true, most times you can not even contemplate requesting for a refund). I once bought an IM product from a notable super affiliate of repute, the software had glitches, most buyers contacted him about the glitches, but he couldn't profer solutions (insisting, the software was in a beta testing phase), but I'm not one to give up easily, I battled with the software for four (4) days and I was able to get the software to work finally, thus, I did him a favour by posting detailed outline on how i got the software to work on his Blog. So you're right, Trust matters as well, even when you mess up, people are willing to excuse your shortcomings.