1) The product name (and the domain name) makes no sense, at least not to me. I know nothing about woodworking, so correct me if I'm wrong, but if your product and domain names make no sense, you're immediately going to lose credibility and people's attention.
2) The spelling, grammar, and diction are atrocious. No offense. Weird choice of words, improper capitalization...the list goes on.
3) I don't know about the video testimonials (because I didn't watch them), but all of the other testimonials are clearly fake. You can tell they were written by the same person who wrote the copy.
I know I didn't really address your actual questions, but I felt these were important things to bring up.
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