Often when launching a new product, it is easy to overlook the pre-launch phase. The pre-launch phase is the phase between the creation of your product and the launch day. This is the phase you should use to warm your market up to your upcoming product launch. In other words, you "salt" the market until they are thirsty for your product on launch day. The pre-launch phase is what creates a buying frenzy.

Firstly, what you need to do to create a pre-launch buzz is to create a pre-launch page. You should offer a free report on this page that acts as a teaser to your main product. Your should capture people's emails on this page so you can follow them up for the launch itself.

On the page, you should have a timer that counts down to the launch day. This creates huge anticipation. You can get these timers from Javascript sites like HotScripts.com.

Next, you should contact potential joint venture partners to launch your product. You can find joint venture partners on Clickbank's marketplace or just by searching through listings on Google to find other entrepreneurs in your niche. Approach them and ask them to promote your product. Give them an incentive to promote your product by doing perhaps a cross-promotion, offer huge commissions and even affiliate contest prizes. You must do everything you can to help your partners succeed with your product launch because they will be your main generators of traffic. Your success depends on their success.

Fabian