Some great points are made here .

I'd like to add a little more to help those who are series about their launch.

If you truly want to establish your foot print in your industry and make impact before even selling, it's important to take some time and think about your competition - do a SWOT analysis (strengths, weaknesses, opportunities, and threats) about your competition and use it to your advantage by offering more value than your competition in some way, securing your competitive edge.

You're probably wondering, why are we talking about the competition when this post is about a prelaunch?

The reason we do that is, if your business uses a website for its prelaunch, putting up an aesthetically pleasing landing page will help, but not if its just for the heck of design. You need to address important issues about your target market through your products/services to ensure your target market / audience understand where you can benefit them. This is where your SWOT Analysis about your competition comes into play!

Don't be scared to expose their weaknesses in your prelaunch! Your audience will always want more value from their supplier (your competition) and if you give them good reason, they'll make the change. You just need to sell it right, and a prelaunchis a great way to build that!

If anyone has any questions or if you'd like some materials to help you plan your prelaunch feel free to ask