Great Stuff,I do agreed on this pre-launch stuff.Because what we see here is not a NEW method but instead this process is been aroun for long time,and hardly no one or some don't know it even exist.But when you think of those "Hollywood Commercials" for those NEW UPCOMING MOVIES they don't do Hard sales,but instead they drive more exposing and like minded blowing for the Audiences so these Audience will feels like they can't wait for that "New Movie" to come out you know.So this is no different than "IM WORLD" too or other Places etc.So yes I do agree and thanks for this.Fabian.