I think most beginners fall into this trap. It's easy to think the product you are launching is the best thing ever, while sitting back and "waiting" for affiliates to dive all over it.
Truth is, affiliates need to be treated like precious gold.
They also need things simple.
The better your affiliate page the better your response, the better your return. The easier it is for any affiliate to get on board and promote quickly, the more likely they are to "move quickly to rally around you".
Most people who have launched a product quickly realise how much money the affiliates can bring to the table. Once you realise how much they cam put into your bank account, the sooner you'll understand how precious they are.
Thank's for the post Fabian. A great reminder for us all!