How To Create A Pre-Launch Buzz That Will Generate A Buying Frenzy

[William Souza]

Awsome tips!

I'd just add that during the pre-launch it's also important to deliver value to the potential customers, specially if it's a mid/high-ticket product. Maybe most people won't be familiar with your products or won't be confident enough about the value of the product you're launching, so delivering useful information during the pre-launch can help them make the decision.

Serve first, sell second.

[Tan Mallawaarachchi]

Thanks for the great info Fabian. It's interesting to know how much time you should give for pre-launch. I'm not sure whether launching it too early would loose the interest. Any thoughts on this?

Cheers

[Caterina Christakos]

Excellent post. Yes, creating the product is the easy part. It is everything up to the launch that needs to go smoothly.

[Michael Baptiste]

Yeah I agree with that. Myself being a good product creator, but not the best at launching for big numbers I can agree to what you've said. And you've pointed out a few things that I already knew, but will start to focus more of my attention on.

I think a good way to build buzz in the marketplace would be to buy some banner ads and invest a decent amount of income in building up the buzz and getting people just seeing your product on many different websites. Not to mention once they click send them to a squeeze page and build up that pre-launch list.

Great share, and thanks for clarifying a few things for me.

Michael

[wayne atherton]

Good insights The IM market is soo ineffcient

[James Bond]

Hey Fabian. Is it a mistake to show the actual Sales Page pre-launch, but without active links?

[SM ASIF]

Absolutely brilliant and helpful article,as we are also going through pre-launching session,beta list is happening and soon we will be launching it finally

[Lina Ali]

Hi Fabian,
Your absolutely right! I've done this mistake before, when I was selling physical product online. That really costed me huge $$... And I've seen quite a few good products that went unnoticed because of this.

Good advice. Thanks for sharing!

[Chris Melchior]

Thanks for your post . . . some points I did not know.

I have someone supposedly helping me with my launch, and he has helped with graphics banners and making sure I put email swipes on my JV page etc. He mentioned giving away a free report, but never replied to my question about how to get traffic to it (as I well know, creating something is not likely to get much traffic, unless some additional action is taken). Your post helped me understand how this is meant to happen.

thanks !

Chris

[Iva Embley]

Great post, Fabian! Thank you for sharing your valuable tips...