Agree with paul,

as powerful as adswaps are, it's how quailfied the list is,
with 99% of marketers out there just banging everyone
on the head with the next big product launch push button
BS system it doesn't matter how many people you have
on your list.

I have personally seen a quality list of 500 convert at just
over 40% on a $2,000 product and it's because the list
had been nutured and treated like real humans that this
person gets results like this.

We also ALWAYS need to take into consideration the customer
life time value and how much more a loyal qualified client
on your list is worth as opposed to a freebie seeker.

You can build a list, credibility and relationship at the same
time by doing joint webinars with a very low barrier (even
$1 optin) and you will end up with a much more qualified
list of buyers that want you stuff.

Not saying adswaps don't work "It's not how big it is, it's
how you use it!"