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Thread: Product Launch Checklist (field tested)

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  1. #1
    Basic JVNP2 Partner
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    Product Launch Checklist (field tested)

    Was going through notes from my Sept. 2010 Launch. I thought some folks might find this useful. Feel free to add your 2cents as I am sure I missed some items in the transcription process:

    Product Launch Checklist



    1 - Target Sales Date___________ ***

    o Check JV Calendar (jvnotifypro)

    o Contact Personal JVs

    o Create JV Contact Spreadsheet



    2- Select Prelaunch Dates



    o Prelaunch Day 1__________

    o Prelaunch Day 2__________

    o Prelaunch Day 3__________



    3- Write Email Swipe



    o Prelaunch Day 1

    o Prelaunch Day 2

    o Prelaunch Day 3

    o Early Bird Email

    o Sales Day Email

    o JV Reminder Day 1 Start

    o JV Reminder Day1 Finish

    Contest Standings

    o JV Reminder Day 2

    § Contest Standings

    o JV Reminder Day 3

    § Contest Standings

    o JV Reminder Sales Day





    4-Create Landing Pages

    o Prelaunch Day 1

    o Prelaunch Day 2

    o Prelaunch Day 3

    o Sales Page / Video Sales Page

    o JV Page

    o Testimonials

    o Product Demo

    o Stats

    o Exit Popup / Offer

    o Downsell Offer

    o Upsell Offer



    5- JV Contests



    o JV Optin prizes***

    o JV Sales Prizes***

    o JV Blog***



    6- Web Pages


    o Optin Squeeze

    § Prelaunch Day 1

    § Prelaunch Day 2

    § Prelaunch Day 3

    o Sales Page

    o Upsell Page

    o Downsell Page

    o JV Page

    o Exit Popup


    7-Video Creation

    o Sales Video

    § Headline and Hook (key)

    o JV

    § Intro

    § Testimonials

    o Prelaunch Day 1

    o Prelaunch Day 2

    o Prelaunch Day 3



    8 - Payment Collection

    o PayPal Account

    § Launch Notification

    § 7 Day Post Launch Followup

    o Merchant Account

    § Launch Notification

    § 7 Day Post Launch Followup

    o Prelaunch Transaction Test ***



    9- Tools and Systems


    o Shopping Cart

    o Affiliate Tracking

    o Video Hosting

    o File Hosting

    o Web Hosting (VPS / Dedicated)

    o Analytics Testing Software

    o Crazyegg

    o Clicktail

    o Google Analytics

    o Webinar Platform

    o Audio Platform

    o Graphics and Ecovers

  2. #2
    Basic JVNP2 Partner
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    Re: Product Launch Checklist (field tested)

    Thanks buddy.

    Everybody has their different checklists. But some things are basic, and thus common. Anyway, I am launching a product soon, so I will add everything that was missing.

    I see that you are new here. So.....Welcome buddy! 8)

    If you need any thing, help or ANY thing at all, feel free to PM me!



    Sim
    &quot;Promote your fellow JV&#039;s product like you want him to promote yours&quot;<br /><br />-Mike &quot;JVNotifyPro&quot; Merz

  3. #3
    VIP JVNP2 Partner
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    What a great checklist. Thanks for sharing

  4. #4
    Basic JVNP2 Partner
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    Creating the product is the easy bit!
    free report on generating tons of free traffic http://www.web20trafficmiracle.com

  5. #5
    Basic JVNP2 Partner
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    Quote Originally Posted by Becky jenkins View Post
    Creating the product is the easy bit!
    Yes, creating the product is the easy bit and it's usually better to do it after the marketing stuff is ready, including sales page. Then you just create the product based on the sales letter....this way you won't leave anything out and no one will complain that you're making any false advertising either

    Great checklist btw. I've never used Crazyegg but I keep seeing their ads on Youtube. Looks like a great tool to have.
    Y U NO Join My Inner Circle?

    IMPho


    --- evergreen affiliate program ---


  6. #6
    VIP JVNP2 Partner
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    Awesome checklist.

    Good call about the crazyegg software. Often overlooked but supervaluable.

    Rob
    http://innercirclesoloads.com/jv.html Super targeted list building offer This is going to convet like crazy for people with lists about lists! --> http://innercirclesoloads.com/jv.html

  7. #7
    Basic JVNP2 Partner
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    Hugely useful, thanks Robert

  8. #8
    Basic JVNP2 Partner
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    Hi, yes this is a really great list. This could only come from someone who has been there and done it and had some success. There is no mention of social networking presence here like setting up facebook pages, etc, or article submission/press releases too. Is this something that the JV world doesn't bother with as much? Is this whole JV thing more about email list marketing instead or a mix?

  9. #9
    Basic JVNP2 Partner
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    I am very new to IM. I found this checklist very useful. I do believe I can use this info. Thanks again.

  10. #10
    VIP JVNP2 Partner
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    What's the purpose of a pre-launch and how does that work? Is it a 'soft launch' just to certain people? Would a WSO launch count or does that need a pre-launch too?
    Richard Allen Golko
    www.ReadyToGoIM.com
    Check out my newest product:
    http://MindNumbingProfits.com and sign up as an affiliate.
    Launching December 15, 2011

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