To satisfy my own curiosities and to better get a look at past decisions and future direction... I added up all past sales (my own sales, I didn't include sales generated for clients etc)... it totals roughly $570,000. I just generated a pie chart for a visual break-down of where those sales came from... and now I'm trying to get an accurate picture of the traffic techniques used for the $570k sales.

I'll later create a "lessons learned" and break down of all this.

A few immediate observations

(1) I don't charge nearly enough for client work because I see how much the retainer fees and bonuses have impacted my own income (a mere 6%) yet I'm well aware of several of the campaigns and business launches that I've helped create (at least 3 of them started from $0 and now earn over $4000 per month, 1 of them $15,000 per month). So in 2011, I'm putting more emphasis into this gear and raising rates.

(2) Affiliate offers, though 17% on this chart, is actually a very small part of my income. It's 17% because it's how I got started (like many others)... my first few years, the only money I was making was (small) affiliate commissions.

(3) I don't have a membership/recurring in here. Which is also a big reason why sales so far have only been $570k instead of $2 mill + that they likely otherwise would have been.

Here's my chart...

Again, I'll dive into the "lessons learned" and other points more with an in-depth article that I'll send to my subscribers (and can link to here if anyone is interested). Namely I'm interested in HOW those sales were generated. Ie: the traffic and marketing techniques used. I've dabbled into many traffic gen tactics but I have a feeling that 95% of all the sales came from just 3 gears.

(===> UPDATE: I posted the chart along with full "lessons learned" article here: http://www.robtoth.com/robtothrant_570k.htm )