When I first came across exit pop-ups, I used to
get annoyed when there was more than one exit pop-
up on the sales page. Now I almost expect them on
a sales page, so I don't find them annoying
anymore. Most prospects also know now it's a great
way to get a discount.

From my experience as a merchant though, exit pop-
ups always increases sales. Would sales be higher
without them? Perhaps, but I wouldn't know for
sure. What I do know is that prospects are opening
their wallet almost immediately after the exit
pop-up appears, rather than waiting days to come
back to the page to maybe buy the product or never
buy it at all.

So if you ask me, use exit pop-ups, but perhaps
limit them to two at most for a sales page. One is
for a discount offer, and the other might go to
your squeeze page to capture leads for follow-up.
They definitely work; it's just important to
remember not to overdo them, like anything else.

Fabian