As a marketer I DON'T hate them. This is because I look at sales pages to gain knowledge and not as a potential buyer. Most of the people who write that they just hate them is because they are looking at the product from a buyers perspective. These are the 'marketers' that are obviously still looking for that sugar rush of a new project to start rather than staying on track.

Exit pop ups can be really effective.

WHEN USED CORRECTLY!

In the MMO/Biz opp niche it is pretty much used with every launch and info product site we come across. Some times we see 4 or 5 pop ups all offering discounts or no bonuses or the final push to capture that email address with something free and then trying to sell them on the product again (or they just go straight into the affiliate product promos).

As everyone here sees a lot of these offers on a constant basis I'm pretty sure 99% of us would hit the OK button without delay.

Some would say these pop ups do many things:

- increase opt ins
- increase sales all be it discounted

But they can also be hazards!

- decrease customer satisfaction (especially when someone buys your product, goes back and sees they could have gotten 50% off if they just pressed exit and they didn't want to ridiculous bonuses anyway!)
- hinder your branding.
- desperately trying to get the sale by ultimately 'begging'

They are ultimately a given these days but my thoughts are that they would be quite effective with niche products. As many of those prospects wouldn't be familiar with the never ending circle that is the MMO niche!

But you can still perform this incorrectly.

Personally I would say keep it to one exit pop up. With my most preferred option being gathering name and email or just email. I would then slowly deliver content to them over a few days and then try to sell them on the offer again. But test different ways to see which on converts better or which ever is your preference.

- Offer the product again with no changes.
- Offer that does not include the bonuses and does give a small discount (This is better than the no bonus + discount in the exit pop up sequence in my opinion)
- Offering a trial. Pay $4.95 now and then after 3-7days the rest will be deducted.

I believe just going for the opt in will give you a better opportunity to sell them on you being an expert and your product as a 'must have'! Doing all of this at once in the exit sequence definitely wont convert as well.